Everyone knows that record sales have been steadily on the decline for quite some time now. Many bands spend their short lived careers in the shackles of debt.
The Canadian Metal group Protest The Hero have opted to pre-fund their next outing completely from fan based donations. What’s particularly interesting about this is that they operate on a much smaller scale than other groups who have implemented similar tactics, and yet within the first day of taking donations they exceeded their goal of $125,000.
Could this really be a viable option for “working class” bands looking ahead? Check out the link here to see their promo for this operation. I’m willing to bet that by the time this article is published they will have pushed WAY beyond their initial goal.
Note: Brandon forced me to use the over bearing title.