Native Instruments Launches New Rich-Media Website

Brandon Drury —  June 26, 2009

Berlin, June 26th, 2009 – Native Instruments has just launched a new online presence that provides many benefits to its users. Comprehensive media content and advanced navigation concepts make it easy for visitors to find relevant information on producer, DJ and guitar products, and use the various services on the expansive NI site.

With over 700,000 unique visitors and 7,000,000 page views per month, the Native Instruments website is one of the most frequented online destinations in the musical instruments market. Designed and developed in collaboration with leading design agency Pixelpark, the new homepage is built on state-of-the-art web design paradigms and represents the increased focus on online resources in the industry.

The new NI website provides clear, concise product information through a wealth of rich-media content that includes comprehensive video tutorials, 360° hardware displays, and extensive image and audio galleries. All material is easily accessible through a central and highly functional stage area, and a sophisticated interactive “Product Finder” allows visitors to browse the extensive NI product portfolio in an especially efficient way.

To accommodate the different audiences of NI products even better, the new website also offers an innovative “Line Filter” that can narrow down the available topics to show only producer, DJ or guitar-related items, depending on the personal preference of the user.

“Online has clearly become the central communication tool for our customers,” says Pablo La Rosa, International Marketing Director at Native Instruments. “Strongly favoring internet channels over traditional avenues like tradeshows has proven to be the right approach for us, and the innovative feature set of our new website is just one more step towards further expanding the online resources for our users.”

The Native Instruments website is at

About Native Instruments:

Native Instruments is a leading manufacturer of software and hardware for computer-based music production and performance. The company’s mission is to develop innovative, fully integrated solutions for all professions, styles and genres. The resulting products regularly push technological boundaries and open up new creative horizons for professionals and amateurs alike.

Brandon Drury

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Brandon Drury quit counting at 1,200 recorded songs in his busy home recording studio. He is the creator of and is the author of the Killer Home Recording series.